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Psycho-Cybernetics : Mastering the Power of Your Mind to Unleash the Potential of Your Self-Image

In his groundbreaking self-help book, "Psycho-Cybernetics," Dr. Maltz emphasizes the power of perspective and visualization in achieving winning outcomes. As a leader, it's crucial to have a positive self-image, and Dr. Maltz provides empowering guidance on how to use visualization techniques and affirmations to improve self-esteem, reduce anxiety, and reach personal and professional goals.

According to Dr. Maltz, our self-image is not fixed but can be changed through visualization techniques and positive affirmations. He provides practical guidance on how to use these techniques to improve self-esteem, reduce anxiety, and achieve personal and professional goals.

The book also emphasizes the importance of goal-setting, creative thinking, and taking action to achieve success. Dr. Maltz makes it clear that success is not a matter of luck or innate talent but is attainable through deliberate practice and persistence. With Dr. Maltz's insights and guidance, you can develop the mindset and skills necessary to achieve your full potential as a leader and experience the thrill of winning


If you are looking to improve your personal or professional life, Psycho-Cybernetics is a must-read. Written by Dr. Maxwell Maltz, a plastic surgeon who noticed how changes in physical appearance affected his patients' self-esteem, this book focuses on the power of the mind to achieve success.

Whether you are an entrepreneur, athlete, artist, or simply someone seeking personal growth, the principles outlined in Psycho-Cybernetics can help you overcome self-doubt, achieve your goals, and lead a fulfilling life.


The book outlines practical techniques for developing a positive self-image, including visualization, affirmation, and goal setting.

The Self-Image

The first section of the book explores the concept of the self-image, which Dr. Maltz defines as the mental picture an individual has of themselves. He argues that the self-image is a powerful force that shapes an individual's behavior and determines their success in life. To illustrate this point, he cites several examples of people who have been successful in their lives due to a positive self-image, as well as people who have failed due to a negative self-image.

The Role of the Mind

In the second section of the book, Dr. Maltz explains how the mind works and how it can be used to achieve success. He argues that the mind is like a guidance system or cybernetic mechanism, which can be programmed to achieve specific goals. He also discusses the importance of the subconscious mind, which he believes is responsible for 90% of an individual's behavior.

The Power of Visualization

The third section of the book focuses on visualization, which Dr. Maltz believes is one of the most powerful techniques for developing a positive self-image. He explains how visualization works and provides several examples of how it has been used successfully in sports, business, and other fields. He also provides practical tips for effective visualization, such as focusing on the end result and using all of the senses to create a vivid mental picture.

The Role of Emotions

The fourth section of the book explores the role of emotions in shaping behavior. Dr. Maltz argues that emotions are a natural part of the human experience and that they can be harnessed to achieve success. He provides several examples of how emotions have been used positively in various fields, such as sales and public speaking. He also discusses the importance of controlling negative emotions, such as fear and anxiety, which can hold individuals back from achieving their goals.

Goal Setting and Action

The final section of the book focuses on goal setting and action. Dr. Maltz argues that setting specific goals is essential for achieving success and that individuals must take action to make their goals a reality. He provides several practical tips for effective goal setting, such as setting specific and measurable goals, breaking down larger goals into smaller, more manageable ones, and taking consistent action towards achieving them.

Throughout the book, Dr. Maltz cites several studies and research to support his theories and techniques. For example, he cites a study by Dr. Elmer Gates, which showed that the brain cannot differentiate between a real and imagined experience. He also cites several examples of athletes and businesspeople who have used visualization techniques to achieve their goals.

In conclusion, Psycho-Cybernetics is an insightful and practical self-help book that provides readers with a new perspective on the mind-body connection. It offers practical techniques for developing a positive self-image, controlling emotions, and achieving goals. With its emphasis on the power of the mind, visualization, and action, it is an empowering read for anyone looking to improve their life and achieve their full potential.


  1. Your self-image is the key to your success. By changing your self-image, you can change your life.

  2. Visualize success and mentally rehearse it to reprogram your subconscious mind.

  3. Use positive affirmations to replace negative thoughts and beliefs.

  4. Use the power of the imagination to create a compelling vision of your future.

  5. Set specific, measurable goals and take action towards achieving them.

  6. Recognize and overcome limiting beliefs that hold you back.


As you've learned from the book "Psycho-Cybernetics," one of the most important things to improve your self-image is to visualize yourself in positive situations. Therefore, a suggested exercise for you to practice is the "mental rehearsal" technique.

Here's how to do it:

  1. Find a quiet and comfortable place where you won't be interrupted.

  2. Close your eyes and visualize yourself in a specific situation you want to improve, such as a job interview, a public speaking engagement, or a social gathering.

  3. Imagine yourself succeeding in that situation. Visualize yourself being confident, assertive, and successful.

  4. Engage all of your senses. Imagine the sights, sounds, and even smells of the situation. Make it as real as possible in your mind.

  5. Repeat this visualization exercise daily for a few minutes, until you feel more confident and self-assured in that particular situation.

By practicing this technique, you'll train your subconscious mind to recognize and create opportunities to achieve your desired outcome. Remember, just like any other skill, mental rehearsal requires consistent practice to become more effective. So, make it a daily habit and see the positive changes it can bring to your life!


White Space provides empowerment for you as a leader, helping you gain perspective and discover "white space" - untapped opportunities for growth and success. Our curated content is designed to help you develop the skills and mindset necessary to achieve a winning edge in your field.


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