The First 90 Days Summary | How to Fast Track Onboarding into New Roles
- Mission to raise perspectives
- May 12, 2023
- 17 min read
Updated: Mar 29

The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter by Michael Watkins is the operating manual for anyone walking into a new leadership role and asking: What now? Think of it as onboarding for your career’s next chapter, authored by someone who’s done the math—and the fieldwork.
Transitions are make-or-break moments. Watkins doesn’t romanticize them. He deconstructs them. The first 90 days are not about hitting home runs; they’re about building a foundation—fast, smart, and strategically sound. If you win early, you gain momentum. If you stumble, the cost compounds.
Who should read this?
If you’ve just accepted a new leadership role—congrats, now the real work begins. Whether you're a seasoned exec navigating new terrain, a mid-level manager moving up, or even someone shifting industries, this book is your toolkit. It also resonates with professionals who want to future-proof themselves by understanding how to handle transitions before they happen. If you're ambitious and want to signal you're someone who "gets it" early in the game—this book is for you. If you’re interested in exploring how to define leadership goals and make them actionable, read this guide - how to define leadership goals.
Big Idea: Every task is a stage.
Watkins reframes your role as a series of strategic moves. Each task—no matter how small—is a building block. Done well, it builds credibility. Stack enough of these, and suddenly, you’re not just the new person in the room—you’re the one people turn to.
The book is tactical. It’s not just “build relationships,” it’s here’s how. Not just “gain credibility,” but here’s what that looks like in the first week, month, quarter. Watkins walks you through tools to assess situations quickly, map out stakeholders, and develop a game plan that positions you as competent and thoughtful—not just busy. A similar actionable approach can be found in Mastering Leadership Communication, which dives into the principles of effective messaging and influence.
One of the book’s strengths is its focus on internal leadership hygiene—self-awareness, getting and using feedback, and committing to continuous learning. This isn’t just about managing down or managing up—it’s about managing yourself under pressure.
Bottom line: The First 90 Days should be required reading in any leadership transition, from the C-suite to startup teams. Watkins gives you the frameworks to avoid common missteps, accelerate trust, and build traction fast. It's accessible, but not simplistic. Strategic, but grounded in the real world.
THE FIRST 90 DAYS BOOK SUMMARY INSIGHTS AND LEARNING SUMMARY
If you are time strapped, check out the following top line summary. Otherwise read on for the detail chapter by chapter summary of the First 90 Days Summary.
Key Insight | Actionable Move |
Transitions are crucibles for leadership. What you do in the first 90 days will disproportionately define how people see you. | Design a 90-day game plan before Day 1. Identify the business situation, list your goals, and set measurable outcomes. Walk in with a plan, not just enthusiasm. |
Early wins matter. People decide fast whether you’re credible—don’t wait to show value. | Pick a visible, achievable problem and fix it fast. Demonstrate competence through results, not promises. Momentum builds trust. |
Different situations require different strategies. Turnaround? Startup? Sustaining success? Know where you’re landing. | Use the STARS model. Diagnose whether your team/org is in a Startup, Turnaround, Accelerated Growth, Realignment, or Sustaining Success phase. Tailor your approach accordingly. |
You can’t win alone. Relationships are leverage. | Identify key stakeholders in Week 1. Map influence, book 1:1s, listen aggressively, and build trust before you ask for anything. |
Credibility beats charisma. | Be consistently competent. Show up prepared, follow through, communicate clearly. People respect reliability more than raw energy. |
You’re being watched. Everything is a signal. | Model the behavior you expect. Your attitude, language, and actions set the tone. Leaders broadcast culture, whether they mean to or not. |
Self-awareness is your unfair advantage. | Schedule time for feedback. Ask your boss, your peers, and your team what’s working and what’s not. No ego, just data. |
Don’t try to do it all. Focus is a force multiplier. | Prioritize ruthlessly. Pick 3-5 strategic goals for the first 90 days. Eliminate noise. Overcommitting leads to underdelivering. |
Learning the culture is as important as learning the strategy. | Decode the unwritten rules. Observe how decisions get made, who holds influence, and what behaviors get rewarded. Adapt without losing yourself. |
Leadership is a learning curve, not a landing. | Commit to constant iteration. Treat the first 90 days as a lab. Test, learn, adapt. The best leaders evolve in real time. |
The First 90 Days Chapter Summary
Chapter 1: Promote Yourself
Walking into a new role with your old mindset is like showing up to a Formula 1 race in a used Honda Civic—you’ll stall, get lapped, and wonder what went wrong. Watkins kicks things off with a simple but vital message: your old playbook doesn’t apply anymore. You got the job because of your past performance, but success in your new role demands a shift in identity, responsibility, and scope.
The first big idea here is mental. You need to promote yourself—not just on LinkedIn, but in your head. Too many leaders cling to what made them successful before. But what got you here won’t get you there. You were a specialist; now you’re expected to think strategically. You used to execute; now you need to delegate and orchestrate. The failure to make this leap isn’t an intelligence problem—it’s an identity problem.
Watkins challenges readers to consciously step up a level. That means letting go of certain tasks and being okay with not being the best technical expert in the room anymore. You’re not being paid to know everything—you’re being paid to make the right things happen through others.
Here’s the kicker: the higher you rise, the more your success depends on your ability to shape context, not just react to it. That includes aligning stakeholders, influencing without authority, and reading the room like a political strategist. If you don’t shift your lens, you won’t just stall—you’ll actively undermine yourself by doing the wrong things really well.
“When leaders derail, their failures can almost always be traced to either not learning or not changing or both.”
Key learning outcome
Reinvention is not optional in transitions—it’s the price of admission. Successful leaders don’t just adapt to new roles; they proactively evolve into them. This is about expanding your aperture: from player to coach, from execution to elevation.
Practical Exercise
Write down the five activities that defined your previous role. Now, cross out the three that no longer serve your new responsibilities. Replace them with higher-level strategic functions. Then build a plan to shift your calendar accordingly over the next 30 days. Don’t just think differently—schedule differently.
Chapter 2: Accelerate Your Learning
New role, new terrain. You’re stepping into a live system—possibly chaotic, definitely complex. The faster you learn, the faster you win. Watkins frames this chapter around a simple truth: you don’t have time to learn everything the hard way. You need to structure your learning curve like a military intelligence operation.
The common trap is mistaking activity for insight. Leaders walk in, read reports, schedule meet-and-greets, and think they’ve got the lay of the land. But real insight requires intentional, disciplined learning. Watkins encourages you to create a 30-60-90 learning agenda that targets key dimensions of your new environment: cultural norms, political dynamics, financial drivers, operational mechanics, and team capabilities.
This is not passive absorption—it’s active pattern recognition. What’s broken? What’s working? Where’s the momentum? Who has power—and who has influence (not always the same people)? Watkins makes it clear: learning is a political act. The questions you ask send signals. So does how you listen. Don’t just gather data—build credibility through curiosity.
Another key insight: you’re not just learning what is, but why it is. That means uncovering the backstory, the sacred cows, and the change resistance points. Your goal is not to critique blindly, but to understand deeply—then act decisively.
“Leaders in transition must learn as much as they can as quickly as they can.”
Key learning outcome:
Strategic learning is what separates the leaders who last from the ones who flame out. The first 90 days is not just a test of your instincts—it’s a test of how quickly you can adapt, absorb, and map the terrain without stepping on mines.
Practical Exercise:
Build a “learning map” for your new role with five key categories: Culture, Strategy, Operations, Politics, and People. Under each, list five questions you need answered in the next 30 days. Then, assign stakeholders to each question—who can give you honest, unfiltered answers? Schedule those conversations. Prepare. Ask. Listen harder.
Chapter 3: Match Strategy to Situation
Here’s where many leaders step on the proverbial rake. They show up with a strategy in hand—one that worked before, looked great on a slide, or made sense in theory—but it doesn’t match the reality they just walked into. Watkins draws a hard line here: you can’t apply strategy in a vacuum. Context is king.
He introduces the STARS framework—a diagnostic tool to help leaders determine what kind of organizational situation they’re inheriting. It breaks down into five types:
Startup: You’re building from scratch. Speed matters, systems are loose, and culture is undefined.
Turnaround: Urgency is high. You need to stop the bleeding, fast.
Accelerated Growth: Growth is happening—but often faster than infrastructure or talent can handle.
Realignment: The business looks okay on paper, but something’s off. Culture, performance, or vision needs a reset.
Sustaining Success: You’re inheriting a well-oiled machine. Your job is to elevate without disrupting what already works.
The insight here is tactical and psychological: every situation demands a different leadership posture. The mistake? Leaders often misdiagnose their context or try to impose a one-size-fits-all approach. A turnaround mentality in a sustaining-success org looks like recklessness. A startup attitude in a realignment project looks like amateur hour.
Watkins urges readers to spend time mapping their STARS environment, and then customizing their plan—how fast to move, what to prioritize, who to lean on, and how to build buy-in. Speed and pressure vary depending on where you're standing. Understanding this isn’t just smart—it’s survival.
“No one-size-fits-all approach works in leadership transitions.”
Key learning outcome:
Your ability to align leadership style with business reality is what separates bold vision from blind ambition. Strategy isn’t universal—it’s situational. The best leaders don’t just react to the moment; they read it like a seasoned chess player and play accordingly.
Practical Exercise:
Assess your organization using the STARS model. For each category, write down 3 signals that indicate whether or not you’re in that scenario. Talk to trusted insiders to validate or challenge your assumptions. Then, write a one-page plan describing your leadership posture for this specific environment—tone, tempo, and top priorities.
Chapter 4: Secure Early Wins
Early wins aren’t just a confidence booster—they’re currency. They earn you trust, buy you time, and position you as a leader who gets things done. Watkins is clear: your goal in the first 90 days isn’t to revolutionize the entire business—it’s to create visible, meaningful progress that signals competence.
Why do early wins matter? Because organizations are skeptical ecosystems. People don’t know you yet, which means they don’t trust you yet. Your early wins serve as social proof—tangible signals that you understand the business, respect the culture, and can deliver results.
But not all wins are created equal. Watkins emphasizes strategic targeting—choose wins that align with your long-term goals and the team’s values. A cosmetic fix that doesn’t move the needle won’t earn respect. But a targeted improvement in a pain point that’s been ignored? That gets attention. That earns you allies.
Timing is also key. Move too fast, and you risk alienating people. Wait too long, and you lose momentum. The sweet spot? Around the 60-day mark. That’s when you should have enough data, trust, and context to execute something that matters.
The chapter also touches on communication. Don’t assume your win will speak for itself. You need to frame it, narrate it, and tie it back to broader business goals. Leadership isn’t just about doing—it’s about making your work legible and meaningful to the people around you.
“Early wins excite people and build your credibility.”
Key learning outcome
Your first wins shape your leadership brand. They signal who you are, how you operate, and what you value. Choose them wisely, communicate them clearly, and let them build momentum for deeper change.
Practical Exercise
List five problems or opportunities you’ve observed so far. Which of these (1) align with key priorities, (2) are achievable in 30–60 days, and (3) will make a visible impact on the team or business? Select one. Build a plan around it. Execute fast, communicate clearly, and make the impact visible. Then reflect: What did this win signal to the organization?
Chapter 5: Negotiate Success
Here’s the inconvenient truth: if you and your boss are not aligned, nothing else matters. You can build momentum, execute like a pro, even earn the team’s respect—but if your boss thinks you’re veering off-course, the clock is ticking. Watkins nails it here: alignment with your boss is not a nice-to-have. It’s a strategic imperative.
The myth most leaders believe is that performance speaks for itself. It doesn’t. Not in the early days. Your boss has their own pressures, stakeholders, blind spots, and biases. If you don’t proactively shape that relationship, you’re gambling with your trajectory.
Watkins introduces a framework for managing up that is equal parts tactical and political. First, clarify expectations—what does success look like in this role from your boss’s perspective? Don’t assume. Ask. Then confirm it in writing. Second, agree on timelines—when will you be assessed, and on what metrics? Third, determine communication cadence—how often will you meet, and how will you keep them updated?
But here’s the subtle brilliance: it’s not just about meeting expectations. It’s about co-creating the definition of success. Watkins encourages leaders to shape their role actively—to influence not just what they're doing, but why and how it ladders up to the broader business.
He also warns against overdependence. Being in lockstep with your boss doesn’t mean being a shadow. It means building mutual trust, establishing independence, and managing perceptions—because remember, you’re not just executing, you’re being watched.
“The key to a productive relationship is to figure out how to deliver what your boss needs while also achieving what you need from the relationship.”
Key learning outcome
Success in your new role is co-authored. Don’t let misalignment fester. Take charge of the relationship with your boss early—define success, build trust, and manage communication like a product launch. Strategic clarity upstream creates room to lead downstream.
Practical Exercise
Book a 60-minute conversation with your boss. Come prepared with: (1) a draft success profile, (2) a timeline for early priorities, and (3) a proposed communication rhythm. After the meeting, write a summary email to confirm alignment. This isn’t bureaucracy—it’s risk management.
Chapter 6: Achieve Alignment
Think of an organization like a set of gears. If the strategy, structure, systems, and skills aren’t aligned, no matter how hard you push, you’re grinding metal. Watkins dives deep here into organizational alignment, which is often the invisible barrier behind underperformance.
In this chapter, the focus shifts from your personal learning to diagnosing the inner architecture of the organization. Strategy is the starting point—what the organization is trying to achieve. But most leaders stop there. Watkins pushes further: is the structure designed to deliver that strategy? Are systems reinforcing it? Are people incentivized to behave in a way that aligns with the goals?
He encourages leaders to think like systems engineers. Misalignment isn't always obvious on Day 1. You may sense inefficiencies or resistance without knowing the root cause. Maybe the strategy is solid, but the org chart hasn’t caught up. Maybe KPIs are pulling teams in opposite directions. Maybe the cultural values on paper don’t match what gets rewarded in practice.
Here’s the crux: before you make changes, you need a full alignment audit. Otherwise, you risk playing whack-a-mole—fixing surface problems without addressing structural ones.
“An organization’s performance is a function of its alignment with its environment and among its elements.”
Key learning outcome
High-performing organizations are coherent. Strategy, structure, systems, and people must row in the same direction. As a new leader, your job isn’t to add horsepower—it’s to reduce drag. Diagnose before you prescribe.
Practical Exercise
Create a four-part alignment map: Strategy, Structure, Systems, and Skills. For each, rate the current state (1 to 5). Then identify the biggest gap between stated goals and operational reality. Schedule interviews with key team leads to validate your assessment. Begin crafting a plan to tighten alignment—small moves, not massive restructures.
Chapter 7: Build Your Team
At this point, Watkins stops talking about you and starts talking about who’s around you—because no matter how sharp your playbook is, if the team is wrong, the results will follow suit. You can’t scale without leverage, and your team is your leverage.
Most new leaders hesitate to make changes to the team early on. They want to give people a chance, avoid rocking the boat, or just get their bearings first. But Watkins makes a firm case: the first 90 days is your best window to make bold talent moves. After that, everything you tolerate becomes a reflection of your standards.
He introduces a framework to evaluate your inherited team. Who’s a keeper? Who needs coaching? Who’s a blocker? The goal isn’t to gut the org—it’s to assess fit for the mission ahead. And don’t just look at competence. Consider energy, alignment, influence, and adaptability. A technically skilled leader who’s resistant to change? That’s a liability in disguise.
Once you assess, the next step is reshaping. This might mean reassigning roles, bringing in external talent, or making hard exits. Watkins doesn’t shy away from this: your job is to shape a team that can deliver, not inherit one that can’t. But the reshaping must be fair, fast, and strategic. The longer you wait, the more costly it becomes—culturally and politically.
One underrated move? Quick wins with your team. Nothing builds loyalty like co-creating early success. Show that you’re invested in them, not just managing them. But don’t confuse that with avoiding hard calls.
“You will be judged by your team—and how quickly you get the right people in the right roles.”
Key learning outcome
Leadership is a team sport. Your success scales through others. Early in your tenure, assess ruthlessly, act decisively, and design a team that reflects both your values and your vision. Great teams are built, not inherited.
Practical Exercise
Create a talent matrix with your direct reports: plot performance vs. potential. For each, write down (1) their greatest contribution, (2) the biggest risk they present, and (3) your plan—develop, replace, or reposition. Schedule one-on-one check-ins and test your assumptions. Remember: silence isn’t alignment.
Chapter 8: Create Alliances
Now that your team is taking shape, it’s time to expand your influence beyond your org chart. Watkins tackles a critical truth: leadership isn’t just about execution—it’s about coalition-building. You don’t just need authority. You need access, buy-in, and trust across the organization.
Every organization has a hidden power map. There are formal leaders (titles on the org chart) and informal influencers (the ones people listen to). Watkins makes it clear: if you fail to engage both, your initiatives will stall—even if your ideas are bulletproof.
The strategy here is network analysis. Start with stakeholders who affect your success—bosses, peers, cross-functional leaders. Then identify those you affect. Ask: Who are the blockers? Who are the champions? Who are the neutrals? Your mission is to convert skeptics, activate supporters, and manage resistors without triggering turf wars.
Building alliances isn’t about manipulation. It’s about shared success. Make it clear that you’re not grabbing power—you’re building momentum. Engage with curiosity, not control. The tone matters. Ask for input. Offer support. Deliver value first. Watkins recommends early “listening tours” with key players to establish trust before you need to ask for anything.
But let’s be honest—some alliances require politics. Not dirty politics, but strategic empathy. Understand what others care about and frame your goals in ways that resonate with theirs. Speak their language. Align your success with their interests.
“The more effectively you build your network of allies, the more likely you are to succeed.”
Key learning outcome
You’re not just leading a team—you’re leading through a system. Your ability to navigate stakeholders, build alliances, and mobilize support is what turns vision into velocity. Influence is earned at the edges of your authority.
Practical Exercise
Build a stakeholder map. List 10 people who are critical to your success—across levels and departments. For each, assess current relationship strength (low/medium/high) and desired future state. Write a 90-day engagement plan: meetings, quick wins, ways to deliver value. Execute with consistency, not charm.
Chapter 9: Manage Yourself
You can’t lead others if you’re internally misaligned. Watkins puts a spotlight here on something most leadership books barely graze: emotional self-management as a strategic competency. The first 90 days will test you—pressure, ambiguity, scrutiny, and rapid change. If you’re not self-aware and deliberate in how you manage your energy, mindset, and behavior, your transition risks becoming a slow-motion burnout.
This chapter isn’t soft—it’s surgical. Watkins walks through how high-stakes transitions often trigger performance dips not because of poor strategy, but because leaders get overwhelmed, isolated, or reactive. Leaders default to what’s comfortable. They overwork, micromanage, or try to prove themselves instead of pacing their moves.
The solution? Build personal disciplines that act as guardrails. First, understand your stress signals—what throws you off? Then, develop routines that stabilize you: exercise, sleep, learning time, structured reflection. Watkins even suggests creating a "personal board of advisors"—a small group of trusted peers or mentors who can offer unfiltered feedback when you’re deep in the weeds.
He also emphasizes time management as identity management. Where you spend your time is who you become. If you’re getting sucked into low-leverage work, you’re sending the wrong signal to your team and undercutting your strategic altitude.
And here’s a big one: imposter syndrome is normal. Even seasoned executives feel it when stepping into a new role. The key isn’t to ignore it—it’s to use it as a cue to ground yourself in learning and humility.
“Leadership transitions are crucibles for personal growth—if you manage yourself well.”
Key learning outcome:
You are your most important project. Managing your mindset, your focus, and your energy isn’t indulgent—it’s high-performance hygiene. Sustainable leadership starts with internal discipline.
Practical Exercise:
Track your time for one week. At the end, divide your activities into four categories: Strategic, Operational, Reactive, and Restorative. What percentage of your time is spent where you want it to be? Adjust your calendar accordingly for the next 30 days. Protect time for reflection, health, and high-leverage thinking. This isn’t a wellness trend—it’s capacity strategy.
Chapter 10: Accelerate Everyone
Watkins ends with the zoom-out: your transition is just one of many happening around you. The best leaders don’t just navigate their own shift—they create the conditions for others to succeed too. That means onboarding new hires better, accelerating team cohesion, and proactively shaping the broader transition environment.
Why does this matter? Because organizations are ecosystems. If your direct reports are unclear about their roles, or if cross-functional leaders are struggling to adapt, your progress will get bogged down. Watkins calls this transition architecture—intentionally designing how people enter new roles so they create momentum, not friction.
This chapter hits especially hard for senior leaders. If you're taking over a large org, you’re likely triggering dozens of downstream transitions. Every internal promotion, team reshuffle, or new process you roll out puts others into unfamiliar territory. If you don’t help them move up the curve faster, the cost comes back to you.
So how do you accelerate others? Start by codifying what you’ve learned. Share frameworks, create checklists, host onboarding sessions, mentor new leaders. Build repeatable systems, not heroic efforts. And don’t underestimate the power of psychological safety—people move faster when they don’t fear failure.
The endgame here is culture. By normalizing learning curves and transition plans, you reduce anxiety, improve retention, and increase strategic agility. People stop waiting for direction and start creating it.
“The more people you help accelerate, the faster your organization moves.”
Key learning outcome
Your transition isn’t an isolated event—it’s a signal. If you build a culture that normalizes speed-to-impact, you amplify leadership capacity across the board. That’s how good organizations become great ones.
Practical Exercise
Identify 3 people in your orbit who are also in transition (new role, new scope, new team). Set up short coaching-style check-ins. Ask: What’s been most challenging? What early win are you aiming for? What support do you need? Then, share one tool or insight from your own transition. Track their progress—leadership is a multiplier.
The First 90 Days Plan Workbook
This workbook is more than a checklist—it's your leadership launchpad. Whether you're stepping into a new role, taking on more responsibility, or entering unfamiliar terrain, this tool is designed to help you move with precision, not just speed.
The next 90 days will define how you’re perceived, how much momentum you build, and how effectively you shape your environment. Don’t leave it to chance. Use this workbook to reflect, plan, act—and lead intentionally from Day 1.
Your Call to Action:
Block time this week to complete your workbook—treat it like a strategic offsite with yourself.
Share key parts of your plan with your manager and trusted colleagues—visibility builds alignment.
Revisit this document weekly to course-correct, update actions, and stay accountable.
Use it to coach others in transition—great leaders accelerate more than just themselves.
📌 Print it. Mark it up. Carry it into your 1:1s. This isn’t just a worksheet—it’s a working document for building trust, traction, and credibility in your new role.
Wrap-Up: The First 90 Days
Transitions are not just career checkpoints—they’re inflection points. Watkins’ core message is crystal clear: your first 90 days define what comes next. You don’t get a second chance to make a first impression as a leader. That window is your opportunity to build momentum, establish credibility, align stakeholders, and lay the foundation for sustainable impact.
But this book isn’t motivational fluff. It’s a tactical manual.
Each chapter gives you a strategic lever:
Promote yourself from doer to orchestrator.
Accelerate your learning with disciplined, intentional curiosity.
Diagnose the situation before prescribing solutions.
Secure early wins that build credibility and trust.
Align with your boss to manage up, not just across.
Audit the organization’s alignment to remove friction and create clarity.
Build the right team—fast.
Construct alliances beyond your formal authority.
Manage yourself like a high-performance system.
Accelerate others to build organizational velocity, not just personal progress.
The unspoken thread across the book? Leadership is leverage. It’s not just about being smart or driven—it’s about sequencing the right moves, in the right order, with the right people. Watkins hands you the blueprint. Your job is to execute it with clarity, consistency, and confidence.
This isn’t a one-time read. It’s a guide you return to every time you step into something new: a new company, a new function, a new mandate. Because no matter how senior you are, every transition resets the game—and how you start still shapes how far you’ll go.
“Success in a new role is about creating virtuous cycles that build momentum and break vicious cycles that sap it.”
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